According the Centers for Disease Control and Prevention over 34 % of the population are overweight and more than 33 % are obese. Many of the remaining
30+% can benefit from learning more about being fit and eating well.
Yet many of the experts in food, nutrition, health and fitness are not business experts. So they start a business and then struggle to make enough money. A few simple changes can make a big difference.
Here are five steps to tune up your wellness business. Follow this advice and to get more clients to hire you and earn more income.
1. Run your business like a business not like a hobby. What does this mean? This means you work. It does not mean you simply work when it is convenient. When you are not engaged delivering services to your clients you are marketing your business to attract more clients. This also means you pay attention to your money including incoming sales and outgoing expenses and investments.
It means investing in your business and not trying to do it all on your own. You need to spend money to make money. Do what you do best and delegate or hire the rest. That may mean spending can get ahead of income because you are investing for the business you want to have – not the one you currently have.
One way to test if you are running your business like a business owner or hobbyist owner is to give yourself a performance review. Do you meet or exceed expectations? Or need improvement. Do you deserve a raise or a promotion? How about appointment to head up a key project in your company? What is your area for growth (aka weakness) in the coming year
2. Be crystal clear on your niche and know your ideal client very well. Often times there is resistance to selecting a specific niche due to the fear of not having enough business. Actually the opposite is true. It is much easier and more effective to market to niche. You can more easily become the expert in your specific niche.
A niche makes marketing your business more affordable. When you carve out a specific niche, you can target your marketing message and make it more clear, precise, and easy for your ideal client to hear and say “s/he gets me!”
3. Have a marketing message that makes clients want to find out more. There are two common mistakes entrepreneurs make regarding their marketing impact statement or E-Speech. One is talking about yourself and your services and credentials on your website home page or when answering the question what do you do.
The second mistake is a marketing impact statement that is vague or confusing. This mistakes is often due to a lack of clear understanding of your ideal client and the pain or problem your business satisfies. Make your marketing impact statement all about your client, their problem and your business solution. Speak to them in their own words – everyday language not jargon.
4. Integrate all the parts of your business into a systematic, profitable business model. Small business owners often have a variety of marketing tools and tactics but no systems, no strategies, no business model. A website, blog, social media, advertising, health fairs or brochure will not be effective unless they are integrated into an overall strategy to grow the business. A profitable business model is a written and graphic description of how the business makes money from client attraction strategies through all client contact, customer service, additional purchases and referrals